Ted is in charge of strategic oversight and building a next generation agency that helps clients thrive in today’s restless markets at Mechanica. As a very hands-on strategy director and CEO, he currently leads the strategy work for Raytheon-backed cybersecurity ﬁrm Forcepoint and Allways Health Partners, while staying involved with all of Mechanica’s clients at key strategic junctures in their businesses.
Ted’s past work at Mechanica includes Saucony, Sea Cuisine, Sprinklr, and Ticketmaster. Prior to Mechanica, Ted spent eight years as the Managing Partner, Brand Strategy Director at Mullen where he built an award-winning brand strategy and customer insights group, which contributed to the brand development and customer acquisition and retention strategies of brands as varied as General Motors, Oracle, Dell, SAP, Disney, Sony, Coca-Cola, Nextel, and Monster.com.
If Ted isn’t at the oﬃce or with his family, then odds are you’ll ﬁnd him on a bike, a run, a swim, or at a tasty restaurant refueling with good food and live music.