Oldways’ mission is to inspire good health through heritage, by promoting traditional foods and lifestyles. Our creative, practical programs combine great food and solid nutrition, to spread knowledge and instill excitement about cooking, shopping and eating the “old ways.”

Whether you’re looking to reach consumers directly with your healthy eating message, or you’re interested in reaching supermarkets, healthcare professionals, foodservice, or the media, the menu below gives an overview of the program opportunities available by collaborating with Oldways.  Download Supporter Opportunities as PDF.

I. Oldways Programs working with Supermarket RDs and other Health Professionals: 

A. Annual Supermarket RD Symposium

RD symposium logo

Since 2011, Oldways has been leading the charge in working with supermarket dietitians by creating an annual event to connect retail dietitians with food companies committed to improving public health. Barbara Ruhs, MS, RD, LDN, helps us plan these events. Ruhs, who worked for many years as part of the sales and merchandising team at Arizona-based Bashas’ Family of Stores in the role of corporate dietitian, has seen first-hand that dietitian promotions can have a positive impact on sales.

The goal of our annual Supermarket RD Symposium is to look toward the future and find practical, real solutions to improve the health of all Americans. During three days of networking and fact-filled presentations on supermarket trends and issues, both RDs and sponsors alike gain a better understanding of how they can work side by side toward this goal. 

We are now planning for our 2017 event, to be held March 19-21 in Scottsdale, AZ. Sponsorships range from roughly $7,500 to $25,000 (subject to annual change). 

For information on the 2017 Supermarket RD Symposium, including sponsorship opportunities, contact Georgia Orcutt, Symposium Program Manager, at gorcutt@oldwayspt.org or 617-896-4861. http://oldwayspt.org/programs/supermarket-rd-symposium

B. ONE-Stop resource directory and oldways toolkits

ONE Stop Directory

Oldways has a loyal following among dietitians and other health professionals, who have been using evidence-based Oldways materials in their work for years. Companies seeking extra visibility with this select group can work with Oldways in two ways:

1.  Be listed in our ONE-Stop Resource Directory. Supermarket RDs want a steady stream of information for their newsletters, blogs, circulars and community appearances but don’t have time to look through the entire worldwide web to find it. Companies want to provide that information, but don’t know how to reach supermarket RDs. Our Directory makes it easy for Supermarket RDs and other health professionals to become aware of additional health and nutrition resources on your website. (Standard directory listing $3,000 per year)

2.  Sponsor a Toolkit.  In the Health Professionals section of our website, we maintain a popular collection of themed “Toolkits” each containing about ten downloadable PDF “resources.” All content is created by Oldways and reviewed by our dietitians. While the content itself does not contain any branding, we invite sponsorship from companies or commodity boards whose message aligns with the theme of a particular Toolkit. Your logo and a link to your website can be included, showing your brand as an active supporter of Oldways and of dietitians. (Contact Lara Bertoia, below, for pricing)

Every month, we send out The Oldways Exchange, our e-newsletter for health professionals. Each issue of The Oldways Exchange includes a link to the ONE-Stop Directory and to one of our featured toolkits, bringing your support to the attention of this key audience of “message multipliers.”

For information on reaching dietitians and other health professionals through Oldways, please contact Matt Moore, Project Coordinator, at matt@oldwayspt.org or 617-896-4850.  http://oldwayspt.org/health-professionals

II. Mediterranean Diet – Mediterranean Foods Alliance

MFA Logo2015.png

Oldways introduced the Mediterranean Diet Pyramid with the Harvard School of Public Health in January 1993 and has been promoting the Mediterranean Diet’s health benefits ever since. Our Mediterranean Foods Alliance helps people live healthier lives by raising awareness of the Mediterranean Diet and the foods associated with it, through activities including media outreach and our annual Mediterranean Diet Month. The MFA also funds the development and publishing of Mediterranean Diet resources for healthcare professionals and consumers, such as our best-selling Oldways 4-Week Mediterranean Diet Menu Plan book.

We offer supporters an opportunity to frame their branding around the Mediterranean Diet, which benefits both our sponsors and consumers looking for products that fit within the Mediterranean eating pattern. Companies pay an annual fee (on a sliding scale from $1,000 to $8,000 depending on company size) to be featured periodically in our Fresh Fridays bi-weekly consumer email and highlighted on the MFA section of our website.

For detailed information about the Mediterranean Foods Alliance and sponsorship opportunities, contact Lara Bertoia, Mediterranean Program Manager, at lara@oldwayspt.org or 617-896-4880. http://oldwayspt.org/programs/mediterranean-foods-alliance

III. The Oldways Whole Grains Council (WGC)

WGC logo with website

The Oldways Whole Grains Council has three parts to its mission: to help consumers understand the benefits of whole grains and identify them in stores and restaurants; to help manufacturers and restaurants make more and better whole grain foods; and to help the media write accurate and compelling stories about whole grains. The Whole Grains Council also runs the Whole Grain Stamp program, reviewing and qualifying products on which companies would like to use the Stamp. The Stamp is now used on more than 10,700 products in 54 countries.

Companies interested in the benefits of the WGC pay an annual membership fee, which is on a sliding scale from $1,000 to $12,000 depending on company size. This fee includes participation in WGC events and promotions, as well as use of the Whole Grain Stamp on qualifying approved products; there are no additional royalty fees.

For detailed information on the Whole Grains Council and membership benefits, contact Caroline Sluyter, WGC Stamp Program Manager at caroline@oldwayspt.org or 617-896-4832. http://wholegrainscouncil.org

IV. Oldways Vegetarian Network (OVN)

OVN logo

With a committee of leading nutrition scientists, in 2013 Oldways reviewed the science and updated the Oldways Vegetarian Diet Pyramid, first introduced in 1997.  We introduced this new Vegetarian & Vegan Diet Pyramid at a media event in October 2013 during FNCE in Houston.

We are very pleased to be working with Sharon Palmer, RD, as a consulting dietitian for the OVN. The Scientific Advisory Committee includes nutrition science experts Walter Willett and Frank Sacks from the Harvard School of Public Health; Joan Sabaté from Loma Linda University; David Jenkins and Cyril Kendall from the University of Toronto; Virginia Messina; Reed Mangels; among others.

The goal of the Oldways Vegetarian Network is to increase plant-based eating in the US.  The new Vegetarian & Vegan Diet Pyramid is the foundation for the Oldways Vegetarian Network – and for its mission to create educational initiatives to support plant-based eating, including resources for dietitians, recipes, menu plans, toolkits, website resources, and more. Sponsors whose plant-based products will benefit from our work are invited to join us as sponsors, and will be recognized for their contributions.

For detailed information on Oldways Vegetarian Network and Charter sponsorship opportunities, contact Georgia Orcutt, Oldways Vegetarian Network Program Manager, at gorcutt@oldwayspt.org or 617-896-4861. http://oldwayspt.org/programs/oldways-vegetarian-network

V. African Heritage & Health

AHH logo

In November 2011, Oldways introduced the African Heritage Diet Pyramid, the fifth in its series of “Health Through Heritage” diet pyramids. The African Heritage & Health Program promotes the traditional plant-based diets and cuisines of the African diaspora – from Africa, South America, the Caribbean, and the American South – in order to improve health and wellbeing. Our first African Heritage & Health program is a national cooking class program called A Taste of African Heritage. 

This six-lesson program takes participants on a culinary journey through the major food groups of the 
African Heritage Diet Pyramid, teaching about the culinary history, the nutrition, and simple ways of cooking and shopping for these foods. Oldways piloted A Taste of African Heritage in 15 locations in 2012 with remarkable results and rave reviews; we’re now coordinating more than a hundred classes nationwide and gathering health metrics that attest to the program’s effectiveness.

We have found that this kind of hands-on, cultural nutrition program is greatly needed and welcomed, especially in African American communities. We are expanding distribution of this free curriculum in the coming year, with dietitians and community leaders as our teachers, and we are working with key food manufacturers and organizations to help us meet the demand. We would love to work with you!

Sponsorship funding helps us support more classes in more locations with free materials, grocery stipends for teachers, ongoing email support for student success, and overall outreach. We currently have a $5,000 sponsorship level and $10,000 sponsorship level available, with excellent brand visibility and rewards. Companies can also donate certain class ingredients (light-weight whole grains, spices, coupons, etc.) that can be used in the cooking demonstrations themselves.

For detailed information on the African Heritage & Health Program, including sponsorship opportunities, contact Sade Anderson, African Heritage Program Manager, at sade@oldwayspt.org or 512-230-2078. http://oldwayspt.org/programs/african-heritage-health

VI. Oldways Cheese Coalition

OCC logo

The Oldways Cheese Coalition (OCC) is a member-driven advocacy group that supports the production of artisan, raw-milk, and traditional cheese. At a time when regulatory uncertainty threatens traditional production and aging methods, the OCC offers a strong voice of industry support and consumer education. By encouraging dialog grounded in science and nutrition, we bring the proven Oldways model to traditional cheese and in doing so encourage literacy, appreciation, and awareness of the role of traditional cheese in a healthy diet. The OCC is composed of members of the cheese industry and cheese enthusiasts to form an outspoken voice of advocacy on behalf of this delicious and nutritious staple.

Companies interested in supporting and associating their brand with OCC advocacy efforts pay an annual membership fee, which is on a sliding scale from $500 to $10,000 depending on company size. This fee includes participation in OCC programming, visibility on the OCC and Oldways websites, and committed advocacy support.

For detailed information on the Oldways Cheese Coalition and member benefits, contact Carlos Yescas, OCC Program Manager at carlos@oldwayspt.org or 617-896-4822. www.oldwayscheese.org

VII. Licensing, Co-branding and Content Development

Oldways is known worldwide (especially among dietitians and other health professionals) for the quality and engaging tone of our nutrition education materials. If you need health and nutrition content for your website, newsletter or any other purpose, talk to us about licensing our existing content. In addition, we can co-brand many of our brochures and handouts with your logo; costs are reasonable and there are discounts for existing sponsors. Don’t see what you need? We can also create custom content for companies and food organizations. Costs vary according to project.

For detailed information on licensing, co-branding and custom content, contact Lara Bertoia, Program Manager, at Lara@oldwayspt.org or 617-896-4880.