Oldways’ mission is to inspire good health through heritage, by promoting traditional foods and lifestyles. Our creative, practical programs combine great food and solid nutrition, to spread knowledge and instill excitement about cooking, shopping and eating the “old ways.”
Whether you’re looking to reach consumers directly with your healthy eating message, or you’re interested in reaching supermarkets, healthcare professionals, foodservice, or the media, the menu below gives an overview of the program opportunities available by collaborating with Oldways.
I. Oldways Programs working with Supermarket RDs and other Health Professionals:
A. Annual Supermarket RD Symposium
Since 2011, Oldways has been leading the charge in working with supermarket dietitians by creating an annual event to connect retail dietitians with food companies committed to improving public health. Barbara Ruhs, MS, RD, LDN, helps us plan these events. Ruhs, who worked for many years as part of the sales and merchandising team at Arizona-based Bashas’ Family of Stores in the role of corporate dietitian, has seen ﬁrst-hand that dietitian promotions can have a positive impact on sales.
The goal of our annual Supermarket RD Symposium is to look toward the future and ﬁnd practical, real solutions to improve the health of all Americans. During three days of networking and fact-ﬁlled presentations on supermarket trends and issues, both RDs and sponsors alike gain a better understanding of how they can work side by side toward this goal.
We are now planning for our next event, to held in the spring of 2019. Sponsorships range from roughly $7,500 to $25,000 (subject to annual change).
For information on the 2019 Supermarket RD Symposium, including sponsorship opportunities, contact Georgia Orcutt, Symposium Program Manager, at firstname.lastname@example.org or 617-896-4861. http://oldwayspt.org/programs/supermarket-rd-symposium
B. ONE-Stop resource directory
Oldways has a loyal following among dietitians and other health professionals, who have been using evidence-based Oldways materials in their work for years. Companies seeking extra visibility with this select group can be listed in our ONE-Stop Resource Directory.
Supermarket RDs want a steady stream of information for their newsletters, blogs, circulars and community appearances but don’t have time to look through the entire worldwide web to ﬁnd it. Companies want to provide that information, but don’t know how to reach supermarket RDs. Our Directory makes it easy for Supermarket RDs and other health professionals to become aware of additional health and nutrition resources on your website. (Standard directory listing $3,000 per year)
Every month, we send out The Oldways Exchange, our e-newsletter for health professionals. Each issue of The Oldways Exchange includes a link to the ONE-Stop Directory, bringing your support to the attention of this key audience of “message multipliers.”
For information on reaching dietitians and other health professionals through Oldways, please contact Matt Moore, Media Coordinator, at email@example.com or 617-896-4850. http://oldwayspt.org/health-professionals
II. Mediterranean Diet – Mediterranean Foods Alliance
Oldways introduced the Mediterranean Diet Pyramid with the Harvard School of Public Health in January 1993 and has been promoting the Mediterranean Diet’s health beneﬁts ever since. Our Mediterranean Foods Alliance helps people live healthier lives by raising awareness of the Mediterranean Diet and the foods associated with it, through activities including media outreach and our annual Mediterranean Diet Month. The MFA also funds the development and publishing of Mediterranean Diet resources for healthcare professionals and consumers, such as our best-selling Oldways 4-Week Mediterranean Diet Menu Plan book.
We oﬀer supporters an opportunity to frame their branding around the Mediterranean Diet, which beneﬁts both our sponsors and consumers looking for products that ﬁt within the Mediterranean eating pattern. Companies pay an annual fee (on a sliding scale from $1,000 to $8,000 depending on company size) to be featured periodically in our Fresh Fridays bi-weekly consumer email and highlighted on the MFA section of our website.
For detailed information about the Mediterranean Foods Alliance and sponsorship opportunities, contact Matt Moore at firstname.lastname@example.org or 617-896-4850. http://oldwayspt.org/programs/mediterranean-foods-alliance
III. The Oldways Whole Grains Council (WGC)
The Oldways Whole Grains Council has three parts to its mission: to help consumers understand the beneﬁts of whole grains and identify them in stores and restaurants; to help manufacturers and restaurants make more and better whole grain foods; and to help the media write accurate and compelling stories about whole grains. The Whole Grains Council also runs the Whole Grain Stamp program, reviewing and qualifying products on which companies would like to use the Stamp. The Stamp is now used on more than 12,000 products in 58 countries.
Companies interested in the beneﬁts of the WGC pay an annual membership fee, which is on a sliding scale from $1,000 to $12,000 depending on company size. This fee includes participation in WGC events and promotions, as well as use of the Whole Grain Stamp on qualifying approved products; there are no additional royalty fees.
IV. African Heritage & Health
In November 2011, Oldways introduced the African Heritage Diet Pyramid, the ﬁfth in its series of “Health Through Heritage” diet pyramids. The African Heritage & Health Program promotes the traditional plant-based diets and cuisines of the African diaspora – from Africa, South America, the Caribbean, and the American South – in order to improve health and wellbeing. Our ﬁrst African Heritage & Health program is a national cooking class program called A Taste of African Heritage.
This six-lesson program takes participants on a culinary journey through the major food groups of the
African Heritage Diet Pyramid, teaching about the culinary history, the nutrition, and simple ways of cooking and shopping for these foods. Oldways piloted A Taste of African Heritage in 15 locations in 2012 with remarkable results and rave reviews; we’re now coordinating more than a hundred classes nationwide and gathering health metrics that attest to the program’s eﬀectiveness.
We have found that this kind of hands-on, cultural nutrition program is greatly needed and welcomed, especially in African American communities. We are expanding distribution of this free curriculum in the coming year, with dietitians and community leaders as our teachers, and we are working with key food manufacturers and organizations to help us meet the demand. We would love to work with you!
Sponsorship funding helps us support more classes in more locations with free materials, grocery stipends for teachers, ongoing email support for student success, and overall outreach. We currently have a $5,000 sponsorship level and $10,000 sponsorship level available, with excellent brand visibility and rewards. Companies can also donate certain class ingredients (light-weight whole grains, spices, coupons, etc.) that can be used in the cooking demonstrations themselves.
For detailed information on the African Heritage & Health Program, including sponsorship opportunities, contact Johnisha Levi, African Heritage Program Manager, at email@example.com or 617-896-4801. http://oldwayspt.org/programs/african-heritage-health
V. Oldways Cheese Coalition
The Oldways Cheese Coalition (OCC) is a member-driven advocacy group that supports the production of artisan, raw-milk, and traditional cheese. At a time when regulatory uncertainty threatens traditional production and aging methods, the OCC oﬀers a strong voice of industry support and consumer education. By encouraging dialog grounded in science and nutrition, we bring the proven Oldways model to traditional cheese and in doing so encourage literacy, appreciation, and awareness of the role of traditional cheese in a healthy diet. The OCC is composed of members of the cheese industry and cheese enthusiasts to form an outspoken voice of advocacy on behalf of this delicious and nutritious staple.
Companies interested in supporting and associating their brand with OCC advocacy eﬀorts pay an annual membership fee, which is on a sliding scale from $500 to $10,000 depending on company size. This fee includes participation in OCC programming, visibility on the OCC and Oldways websites, and committed advocacy support.
VI. Licensing, Co-branding and Content Development
Oldways is known worldwide (especially among dietitians and other health professionals) for the quality and engaging tone of our nutrition education materials. If you need health and nutrition content for your website, newsletter or any other purpose, talk to us about licensing our existing content. In addition, we can co-brand many of our brochures and handouts with your logo; costs are reasonable and there are discounts for existing sponsors. Don’t see what you need? We can also create custom content for companies and food organizations. Costs vary according to project.