September is Whole Grains Month and just as Oldways and our Mediterranean Foods Alliance celebrates National Mediterranean Diet Month in May, our Whole Grains Council oﬀers special events, contests, and promotions all month long.
Whole Grains Month is an annual initiative designed to introduce consumers to the health beneﬁts and great taste of whole grains. This year it coincides with the kickoﬀ of a four-month period when the U.S. government will be focusing its nutrition messages largely on whole grains. Beyond simply celebrating Whole Grains Month at home (we know you will be singing the praises of whole grains with friends and family all month long!) we have coordinated three big events to get even more people on the whole grain bandwagon:
Whole Grain Deal of the Day
This is an exciting interactive calendar with a new contest, coupon, or giveaway revealed each day throughout September. Every day features a WGC Member and details of whatever Deal of the Day they have in store for you. There are 30 diﬀerent members with 30 diﬀerent deals. You won’t want to miss one single day!
Whole Grain Makeover Contest
The WGC has partnered with EatingWell magazine to introduce the Whole Grain Makeover Contest. The editors of the popular magazine are on a coast-to-coast search for a healthier, whole grain spin on well-loved, classic recipes. Two Grand Prize Winners will have their recipes and names featured in EatingWell and each will receive a $1,000 prize package including:
- Le Creuset cast-iron cookware set, plus kitchen accessories from Edgeware Products and Full Circle Home
- Whole Grain Baking cookbook and $250 gift card from King Arthur Flour
- Rice cooker and gift basket from Lundberg Family Farms®
To enter, home cooks must give one of their favorite recipes a whole grains makeover using King Arthur White Whole Wheat Flour or Lundberg Family Farms Brown Rice. Visit the EatingWell contest page to learn more.
Woman’s World Sweepstakes
For this giveaway, we’ve joined forces with Woman’s World magazine to give one winner a $1,000 gift card. Simply go to WomansWorldMag.com to enter your name. With $1,000, you could stock your pantry with all kinds of whole grains!
Everyone is also encouraged to connect on Twitter. Share your recipes and thoughts about whole grains by using the hashtag #WholeGrainsMonth. Hope you’ll join the whole grain celebration, online, at home and all month long!