Pyramid Packaging Promotion
Our original Med Mark and our miniature Med Diet pyramid symbol help consumers identify healthy Mediterranean food products. Bothare both available as packaging tools for your Mediteranean products.
Med Diet Guide. We developed a colorful, easy-to-read brochure called Welcome to the Mediterranean Diet, which outlines the core features of eating in the Mediterranean way. It is available to download on our site, and is regularly distributed at conferences and events such as FNCE. We also work on a contract basis with MFA members to customize this guide for their own distribution.
Med Month. We initiated our Mediterranean Diet Month celebration in 2009 and each year it has proven to be more far reaching than ever before, as the Oldways promotional team develops new strategies for reaching consumers and health professionals from coast to coast.
Fresh Fridays. Our popular bi-weekly Fresh Fridays newsletter reaches consumers, RDs, health professionals and media. We feature whole foods and recipes from MFA members alongside informative content and tips for eating in the Mediterranean way.
2015 Dietary Guidelines and UNESCO Recognition. The 2015 Dietary Guidelines for Americans cited the Mediterranean Diet as an excellent pattern for healthy eating. On November 15, 2010, the Mediterranean Diet joined Spain’s ﬂamenco dance and Chinese acupuncture as the newest additions to UNESCO’s World Heritage List. Receiving UNESCO World Heritage recognition brings international attention and validation to the healthy, delicious and traditional Mediterranean Diet. These two acknowledgements are now major components in our ongoing media outreach, helping to bring more awareness to the Mediterranean diet.
MFA MEDITERRANEAN PANTRY
We post all member Mediterranean products that qualify on our MFA Mediterranean Pantry web page to help consumers recognize and identify healthy Mediterranean foods and ingredients.
The activities above beneﬁt consumers and MFA members. We’d like to remind you that Oldways can also do custom projects, on a contract basis, to help your company meet its unique marketing needs in the area of food and health. Our two decades of nutrition communication experience may be just what you need to give an objective third-party perspective to your message. Here are a few examples of how we could promote your healthy foods.
- A custom-written booklet involving a certain food or group of foods
- Day-long events or symposiums exploring the science and culinary traditions of speciﬁc foods