Our robust audience of consumers and nutrition professionals have an appetite for food and nutrition education and exploration. Reach new communities across a multitude of platforms, and make use of our in-house recipe, video, and content development expertise.

Recipe in Fresh Fridays or Just Ask for Whole Grains Newsletters
Feature your recipe in one of our e-newsletters. Send a 50-word recipe description, a photo with 3×4 dimensions, and the recipe instructions in full. It will also be posted in our website’s heavily-trafficked recipe database (includes backlinks to your website).

Paragraph in The Oldways Exchange
Share a paragraph of 75 words, a photo with 3×4 dimensions, and a link to “learn more” on your own website. For example: a new campaign, blog post, study, or event you would like to promote.

Product in The Cheese Plate
Feature your product as a complement to cheese in the monthly newsletter. Send a 50-word description, a photo with 3×4 dimensions, and a link back to your own website.

Paragraph in the Oldways Fresh Friday blog
Send a 75-100 word paragraph to be included in a blog post on the Oldways website. These posts are linked from the Fresh Fridays newsletter.

Sponsored e-blast to the subscribers of Oldways Exchange, Fresh Fridays, or Just Ask for Whole Grains
Send a 500-word message (or a 200-word message with a link to a survey) with a link to your website with your logo, a link to  a resource, and a custom banner image. All content is subject to Oldways’ review and approval.

YouTube Video
Participate in a video that is posted on Oldways’ YouTube channel and shared on social media. For example, short interviews about the best ways to select an olive oil, or how to prepare a traditional dish.

Instagram or Facebook Live
Participate in a live Q&A with Oldways on a Mediterranean Diet topic. These conversations can be up to 30 minutes long and the topic must be educational. Products can be referenced in conversation but must not be the topic focus.

Instagram Takeover
Host an up-to-24-hour takeover on one of our accounts. Partners may make one in-the-grid post and may share an unlimited number of Stories during the 24-hour period.

Facebook Post
Send a 50-word blurb, 3×4 dimension photo, and a link to be shared on the Oldways Facebook page and/or in the Oldways Facebook group of your choosing (e.g., link to a recipe, blog, news item, meme, special offer). Topics must be inspirational or educational (not product-focused).

Instagram or Facebook Contest Sponsorship
Provide a prize (products, books, kitchen utensils, etc.) for contests held during Oldways’ annual celebrations (such as Mediterranean Diet Month in May). In addition to promotion of the prize and your brand, you can choose to have contest participants earn an entry by visiting your company’s Facebook page, or an Instagram post of your choice. Contests will be promoted with one grid post and one Story post on the Oldways Instagram page.

Short-form (TikTok/Reels)
Video development: Oldways staff will create a recipe video featuring your product or will present an educational video about nutrition research related to your product, to be posted on Oldways’ TikTok or Instagram Reels. All content must be educational in nature (not marketing) and align with Oldways’ mission.

Sponsor a Webinar for RDs
We host the webinar, manage technical support, and take care of continuing education credits for dietitians. We market to our own audience of nutrition professionals (including lots of retail dietitians) and welcome sponsors to do their own marketing as well. As CDR tightens up their approval process, we know that the demand for free CPEUs from trusted providers will be greater than ever.

Plates of Expression
We can develop what we call “Plates of Expression,” MyPlate-inspired photographs featuring a healthy food or food group served in different cultural food traditions from around the world. You can see an example of Global Planetary Plates we developed for the Global Salmon Initiative here.

Presentation at Conference
We present at food and nutrition conferences all over the world including FNCE, Healthy Kitchens Healthy Lives, Today’s Dietitian, the Whole Grain Summit, and more. We’d be happy to partner with you to put together a custom presentation proposal.

Recipe Development
We offer custom recipe development which includes nutrition facts and high-resolution photography.

Oldways Materials
Use of the Med Mark or Mediterranean Diet Pyramid or other Heritage Diet Pyramids on qualifying products is available.

Partner-Created Information or Fact Sheet
Includes a single-page (can be double-sided) information or fact sheet created by you with your logo, and co-branded by Oldways, to be posted on Oldways’ website. This PDF should contain substantive, non-commercial nutrition/scientific information and requires approval by Oldways’ VP of Nutrition Programming.

Custom Content Development
We also work with partners to create infographics, videos, and other custom projects. We are happy to brainstorm a new project to meet your needs, so long as it is educational in nature (not marketing) and aligns with our mission to inspire people to embrace the healthy and sustainable joys of the old ways of eating.

Learn more about investment levels and the reach of our platforms, newsletters, and webinars.

For more information, or to discuss specific opportunities, contact:

Kelly LeBlanc, 617-896-4884, [email protected]