Public-private partnerships include collaborations between governments, industry, and/or nonproﬁts to work towards a common objective, and can be a great strategy to make progress on population-wide goals, such as improving whole grain intake. In this study, researchers examined 3 of the most well-known whole grain public-private partnerships (the Oldways Whole Grains Council in the US, the Danish Whole Grain Partnership, and the Grains and Legumes Nutrition Council in Australia) to identify best practices for increasing whole grain intake globally. The study concludes that to successfully improve whole grain intakes in the long-term, public-private partnerships should address environmental sustainability, be incorporated into front-of-pack labeling schemes, and reach out those who eat the least amount of whole grain.
Journal of Cereal Science. 2022 May. doi: 10.1016/j.jcs.2022.103456 (Sluyter C et al.)