There’s a mind-shift when it comes to nutrition, especially within today’s consumer base. We call this “positive nutrition” which is a shift towards seeking ingredients that have stories or health halos and foods that are perceived as wholesome, as opposed to having specific nutrient content claims. Plant-based, gluten-free, chickpea, quinoa, ancient grains, whole grains are all examples of ingredients that offer positive nutrition that resonate with today’s consumer. They are also open to unique flavors and textures and have been exposed to a diversity of foods at a young age. For innovation within the food industry, it’s no longer just about offering vegan patties. Today’s consumer also demonstrates purposeful or enlightened eating behavior that is concerned with where their food comes from, what’s in it, and seeks labels such as those promoting plant-based, ancient grains, whole grains, and more. This brings new opportunities to increase whole grains in the diet like never before. (Thanks to our friends at Ardent Mills for sponsoring this session!)
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For Whole Grains and Ancient Grains: A Fit for Positive Nutrition and Today’s Consumer Trends
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