Recognized as one of PRWeek’s 40 Under 40 ‘Trailblazers to Watch,’ Nicki Briggs is a driven brand marketing leader and passionate food and nutrition expert, with over 15 years of food and hospitality experience.
Nicki is VP, Corporate Communications at Perfect Day. She was also the Founder of Seattle, WA-based NEAR BOIL Brand Communications, acting as a strategic advisor, board member, consultant, and interim marketing leader for food and technology startups as well as mid- and large-scale organizations. Nicki harnesses her unique skill set to provide creative solutions across a robust range of services — including upstream business strategy, product launches, integrated brand marketing campaigns, innovation insights, product development, thought leadership, and corporate communications.
Prior to founding NEAR BOIL, Nicki led global communications at CHOBANI, INC, overseeing all brand initiatives, public relations, social media, inﬂuencer marketing, customer service, corporate communications, executive visibility, government aﬀairs, CSR, reputation management, nutrition strategy, and internal communications. She’s responsible for building the brand’s voice and played a pivotal role in transforming a once regional yogurt company into a one-billion dollar brand in less than ﬁve years — gaining the company recognition as one of the fastest-growing startups ever. Nicki’s work at CHOBANI is featured in the Harvard Business School case study, “Growing a Live and Active Culture” along with hundreds of publications globally.
Nicki also acts as a contributing writer and media spokesperson. Her expertise has been included in New York Times, Wall Street Journal, The NewYorker, Health, Shape, Better Homes and Gardens, Fitness, Cooking Light, Eating Well, Redbook, Baking & Snack, Gourmet Retailer, Grocery Store Headquarters, Today’s Dietitian, and Intermezzo.