International Mediterranean Diet Month
This month-long promotional campaign, created in 2009 by Oldways and the Mediterranean Foods Alliance, generates awareness of the delicious foods and amazing health benefits associated with the Mediterranean Diet and its vibrant lifestyle through media, supermarkets, health professionals and social networking. Each year, more people discover the fabulous flavors and accessible, affordable foods that make up this remarkable way of eating.
Special initiatives for 2014 include:
Resources for supermarket dietitians nationwide to help them bring messages about the Mediterranean Diet to their customers and help shoppers find healthy foods at retail.
► International Mediterranean Diet Month Toolkit
Social media promotions including give-aways of our popular The Oldways 4-Week Mediterranean Diet Menu Plan, tweets, and Facebook posts. Join us in making International Mediterranean Diet Month visible by tweeting with hashtag #MedMonth.
► International Mediterranean Diet Month Tweets
- Outreach to traditional and social media channels to educate and inspire readers, viewers and listeners about the Mediterranean Diet. Please contact Rachel Greenstein, Communications Manager.
- Consumer outreach. Our Med Month 2014 consumer promotion will demonstrate that healthy Mediterranean meals are available in restaurants and can easily be made at home. We will publish a list of casual-dining chain restaurants that offer dishes that adhere to Med Diet standards and a second list of at least 5 restaurants in each state that offer at least 1 of 5 different classic Mediterranean foods or dishes. We will invite people to submit photos of themselves enjoying meals from either of our lists, or at a Mediterranean restaurant of their choice, using the hashtag #MedMonth. Each photo will count as an entry for a weekly chance to win a copy of The Oldways 4-Week Mediterranean Diet Menu Plan and a single chance to win our grand prize, an assortment of delectable Mediterranean foods.
We work on this campaign 12 months of the year, so please get in touch with us any month to get more information on our resources, recipes, and educational materials; partners within the Mediterranean foods industry; or from our network of dietitians, scientists, and educators.