International Mediterranean Diet Month
This month-long promotional campaign, created in 2009 by Oldways and the Mediterranean Foods Alliance, generates awareness of the delicious foods and amazing health benefits associated with the Mediterranean Diet and its vibrant lifestyle through media, supermarkets, health professionals and social networking. Each year, more people discover the fabulous flavors and accessible, affordable foods that make up this remarkable way of eating.
Special initiatives for 2013 include:
- Mediterranean Memory-a-Day postings with reflections on the Mediterranean region, diet, and lifestyle on our Oldways Table blog throughout the month of May.
Resources for supermarket dietitians nationwide to help them bring messages about the Mediterranean Diet to their customers and help shoppers find healthy foods at retail.
► International Mediterranean Diet Month Toolkit
Social media promotions including give-aways of our popular The Oldways 4-Week Mediterranean Diet Menu Plan, tweets, and Facebook posts. Join us in making International Mediterranean Diet Month visible by tweeting with hashtag #MedMonth.
► International Mediterranean Diet Month Tweets
- Outreach to traditional and social media channels to educate and inspire readers, viewers and listeners about the Mediterranean Diet. Please contact Rachel Greenstein, Communications Manager.
- Providing information about the Mediterranean Diet for employees of a national financial company through a partnership with a major foodservice provider. Oldways staff will be onsite at the employee cafeteria once a week for four weeks to offer Med Diet resources and answer questions.
We work on this campaign 12 months of the year, so please get in touch with us any month to get more information on our resources, recipes, and educational materials; partners within the Mediterranean foods industry; or from our network of dietitians, scientists, and educators.