Engaging a New Era of Shoppers
Gathering in sunny (but slightly chilly) San Diego, 48 dietitians, health and wellness directors, and communications specialists from supermarkets in the U.S. and Canada came together at L’Auberge Del Mar to network and share ideas with 32 representatives from food companies and commodity boards. Now in its eighth year, the Oldways Supermarket Dietitian Symposium is funded through the generosity of our sponsor partners, who join Oldways in supporting the dietitians’ roles in working with consumers and industry with the goals of increasing consumption of fruits and vegetables, boosting consumption of seafood, reducing dietary intake of sugar and sodium, adding more whole grains to daily diets, reducing consumption of red and processed meats, and supporting sustainability.
This year’s event, “Engaging a New Era of Shoppers,” featured Holley Grainger, MS, RD, presenting on best practices for video and other digital tools, on behalf of General Mills, and Monica Amburn, MS, RD, LDN, senior director of health and wellness for Vestcom, discussing the importance to all retail dietitians of creating a coordinated marketing campaign strategy. Breakout sessions were devoted to discovering how to combine purpose and authenticity for successful leadership, measuring ROI, developing health check outs, and discovering new trends in meal kits and meal solutions.
The 2018 symposium featured 18 presentations and break-out session discussions and was approved for 9 CPEU credits. You will ﬁnd copies of some of the speakers’ and moderators’ presentations below. Do keep in mind that speakers add considerable information orally that is not available in the PDFs. Please note that these works are copyrighted by each speaker and may not be reproduced without the speaker’s written permission.
Sara Baer-Sinnott, MRP, President, Oldways
Setting the Stage
Barbara Ruhs, MS, RDN, Founding Partner, Oldways Supermarket Dietitian Symposium
What’s Your Marketing Campaign Strategy?
Monica Amburn, MS, RD, LDN, Senior Director of Health and Wellness, Vestcom
For details on this presentation please contact Monica: firstname.lastname@example.org.
Step-By-Step Guide to Developing Wonderful Recipes for Demos, Media, and More
Jackie Newgent, RDN, CDN, on behalf of The Wonderful Company
For details on this presentation please contact Megan Coats, RDN: Megan.Coats@Wonderful.com.
Almond Snacking: From Bulk Bags to Convenient Portion Tool
Jenny Heap, MS, RDN, Manager of Global Health and Nutrition Communications, Almond Board of California
For details on this presentation please contact Jenny: email@example.com.
Questions about Low Calorie Sweeteners (LCS): How Did We Get Here and What to Do Now?
V. Lee Grotz, PhD, Director of Global Medical and Safety Science, Heartland Food Products Group
For more details on this presentation please contact Dr. Grotz: Lee.firstname.lastname@example.org.
The Enneagram and Empowering Your RD Team
Lisa Michele Coleman, MS, RD, LDN, Lead Nutritionist, Giant Food Stores
Sarah Glunz, MS, CNS, LDN, Lead Nutritionist, Giant Food Stores/Martin’s Food Markets
Eat Well Everyday: ShopRite’s Health & Wellness Program
Stephanie Perez, MPH, RD, Retail Dietitian Supervisor, Wakefern Food Corporation
Allison Ryder, Health & Wellness Project Manager, Wakefern Food Corporation
For details on this presentation please contact Stephanie (email@example.com) or Allison (firstname.lastname@example.org).
Dig with the Dietitian
Heather Steele, RD, LD, Lead Registered Dietitian, Reasor’s
Not Your Average Farm: How RDNs Can Navigate Seafood Sustainability
Linda Cornish, MBA, President, Seafood Nutrition Partnership
Kimberly Thompson, Program Manager, Seafood for the Future, Aquarium of the Paciﬁc, on behalf of the Seafood Nutrition Partnership
Download PDF — Cornish
Download PDF — Thompson
Whole Grain Sampling Day
Kelly Toups, MLA, RD, LDN, Director of Nutrition, Oldways
Erin Dunleavy MS, RDN, LDN, Weis Markets
Joanne Heidkamp, MS, RD, Hannaford Supermarkets
Download PDF — Toups
Download PDF — Dunleavy
Download PDF — Heidkamp
Leadership Workshop: Purpose & Authenticity
Moderator: Stephanie Shultz, MSM, RDN, CD, Senior Director of Marketing and Communications, Skogen’s Festival Foods
Healthy Checkout Lanes
Moderator: Joelle Johnson, MPH, Nutrition Policy Associate, Center for Science in the Public Interest
Connecting to Shoppers Outside the Store Aisles: Best Practices for Video and Other Digital Tools to Share Food and Nutrition Messages with Shoppers
Holley Grainger, MS, RD, on behalf of General Mills
For details on this presentation please contact Lesley Shiery, MS, RD, Senior Nutrition Scientist at General Mills: email@example.com.
Meal Kits and Meal Solutions
Sara Jank, MS, RDN, Wegmans Food Markets
Emily Parent, RD, LD, Coborn’s, Inc.
What You Need to Consider: Return-on-Investment (ROI) for RDs and Sponsors
Alicia Jerome, MS, RDN, LDN, Corporate Dietitian,
United Supermarkets/Market Street
Allison Kuhn, MS, RDN, LD, Director of Retail Nutrition Solutions, The Kroger Company