Bridging Gaps for Supermarket Shoppers
February 27-March 1, Dallas, Texas
For the past three years, Oldways has been leading the charge in working with supermarket dietitians by creating an annual event to connect retail dietitians with food companies committed to improving public health. The goal: To look toward the future and ﬁnd practical, real solutions to improve the health of all Americans.
The theme for the 2013 Oldways Supermarket Dietitian Symposium, held at the lovely Rosewood Mansion on Turtle Creek in Dallas, Texas, was “Bridging Gaps for Supermarket Shoppers.”
Barbara Ruhs, MS, RD, LDN, helped plan the event. Since 2008 she has been working as part of the sales and merchandising team at Arizona-based Bashas’ Family of Stores in the role of corporate dietitian, and has seen ﬁrst-hand that dietitian promotions can have a positive impact on sales. She has also seen growing confusion among many dietitians on big nutrition/health topics.
The symposium oﬀered an opportunity for supermarket RDs to network with their peers, share best practices, and bring timely and reliable nutrition advice back to their customers.
Here are a few comments from our dietitian attendees:
“Your symposium was absolutely amazing. I loved the guest list and the chance to share ideas with other RDs and vendors. I also loved all of the exposure, passion, and inspiration. This event re-generated and re-energized my passion for my job!”
“I was hoping for one or two take-home messages and I’m leaving with thirty-six!”
“From the moment I arrived I felt welcome. Every topic was relevant and useful, all so organized, interesting, and helpful. What a group of talented, intelligent, and thoughtful individuals. On top of that, passionate, generous, and funny!”
“My mind is racing, visualizing methods to implement all that I learned.”
“This event is my favorite and most useful in the whole year. I love how quickly the program moves along. You never have time to get bored. And this was the best food ever at a conference.”
And some comments from our vendor partners:
“This was one of the best conferences I’ve been to in years for so many reasons—size of the symposium, ample time to really network with supermarket RDs and so many opportunities to learn!”
“We had an absolutely wonderful time at the event and feel it was such a rewarding experience – all around. I’m already sharing information with my other clients and teams for consideration next year.”
“This event was a great place to get ideas on how I can better work with supermarket RDs, get contacts, and hear about which vendor/retailer programs are really working.”
“Kudos to the Oldways team and to Barb Ruhs for continuing to pioneer such an important, informative event!
“Such a great event. It gets better every year.”
To see the 2013 program, please click here.
The symposium included in-depth sessions with thirty speakers, who shared ideas for promoting better nutrition and healthier food choices in supermarkets.
To share with you the important messages and take aways from this event, we oﬀer copies of some of the speakers’ presentations below. (Several panels were discussion only, without presentations.) Click on the links to download each presentation.
Remember, however, that speakers normally add considerable information orally that is not available in the PDFs; not all presentations will be completely comprehensible without this additional detail.
While we oﬀer these presentations for their educational value, we remind you that these works are copyrighted by each speaker and may not be reproduced without the speaker’s written permission.
NUDGING CUSTOMERS TOWARD HEALTHY OPTIONS
The Need for Healthy Supermarket Strategies and Practical Considerations in Public
Allison Karpyn, PhD, Director of Research and Evaluation, The Food Trust
Choosing Your Battles
Jason Riis, PhD, Assistant Professor of Business Administration, Harvard Business School
WHAT’S TRENDING IN SUPERMARKET NUTRITION?
So Much Information, So Little Time: Nutrition Trends and How They Aﬀect the Supermarket RD
Stacey Krawczyk, MS, RD, Senior Nutrition Marketing Business Partner, Kellogg Company
Biotech and the Food Supply: What You Need to Know
Lisa D. Katic, RD, Principal, K Consulting
Snacking Insights to Help You Build Healthy Sales
Laura Hershey, MBA, RD, LD, Manager, Health and Nutrition, Daisy Brand Cottage Cheese
MARKETING HEALTH IN THE RETAIL ENVIRONMENT
Measuring Success: Marketing and Promotions in Today’s Supermarkets
Robin Plotkin, RD, LD, Culinary & Nutrition Communications Consultant
New Insights on Vitamin Shoppers
Anissa Buckley, MBA, Vice President, Health & Wellness, Vestcom International Inc.
CHANGING CONSUMER IDEAS ABOUT BREAKFAST
Spotlight on Milk Cases: Bringing Breakfast with Milk to Life at Retail
Lori Fromm, MS, RD, Senior Vice President, Weber Shandwick
Across the Globe: International Insights in Healthy Eating
Si Mediterraneo in America: Employee Health Strategies from Italy
Anna Rosales, RD, Nutrition Manager, Barilla America, Inc.
MEDIA TRAINING 101: ENGAGING SHOPPERS THROUGH STORYTELLING
The Importance of Storytelling
Tom W. Barritt, Partner/Managing Director, Communications Training Network, Ketchum Public Relations for Frito-Lay North America
BLOGGERS AND BEYOND: FOOD INDUSTRY INSIGHTS
One Plus One is Twenty: Dietitians and Brands Working Together
Tracey A. Altman, Vice President, Marketing and Product Development, Wholly Guacamole
Connecting with the Blogger Community
Jennifer Grossman, Senior Vice President, Dole Nutrition Institute
CONNECTING WITH SHOPPERS; SPOTLIGHT ON INNOVATIVE IN-STORE EDUCATION INITIATIVES
Rochelle Gilman, RD, Hy-Vee, Inc.
Karen Buch, RD, LDN, Weis Markets, Inc.
TOOLS, TIPS, AND STRATEGIES FOR INCREASING FRESH AND FROZEN FRUIT CONSUMPTION
Increasing Retail Proﬁts with Pear Promotion
Brittany Wilmes, Program Coordinator, Pear Bureau Northwest
Wild About Promoting Healthy Eating: A Shopper Marketing Solution to Increase Frozen Fruit Health Perceptions
Mike Collins, Vice President, Food and Wellness Group for the Wild Blueberry Association of North America
BUSTING MYTHS ABOUT HEALTHY FOODS
Potatoes: Goodness Unearthed: Promoting the Hidden Health Beneﬁts of America’s Favorite Vegetable
Meredith Myers, Public Relations Manager, United States Potato Board
Download PDF Presentation in 2 parts: Pages 1-8, Pages 9-16
Making the Case for Peanuts
Patricia Kearney, MEd, RD, President and CEO, PMK Associates, Inc. for the Peanut Institute
BUILDING CONSUMER CONFIDENCE IN SEAFOOD
The True Story about Ocean-Farmed Norwegian Salmon
Karin Olsen, Director, Norwegian Seafood Council
Fact or Fiction? The Truth About Tuna and New Ways to Enjoy It
Laura Molseed Ali, MS, RD, LDN, Manager, Nutrition & Regulatory Aﬀairs, StarKist Company
BOOSTING CONFIDENCE IN THE KITCHEN: INSPIRING HEALTHY MEALS
New Kitchen and New Look: Promoting Fruits and Vegetables
Sarah Ludmer, RD, LD, Manager, Nutriton, Del Monte Foods
Get the Scoop on California Avocados
Chef Michelle Dudash, RD, for the California Avocado Commission
REACHING THE VEGETARIAN/VEGAN AND HEALTH-FOCUSED CONSUMER
Supermarket Spotlight: Innovations in Promoting Health
Jess Kolko, RD, LD, Whole Foods Market
Dani Little, MS, RD, Whole Foods Market, Engine 2
EFFECTIVE SUPERMARKET DIETITIAN TOOLKITS ON TAP 24/7
Oldways ONE Program
Cynthia Harriman, Director of Food and Nutrition Strategies, Oldways
WHY SOCIAL MEDIA MATTERS FOR SUPERMARKET RDS
Leah McGrath, RD, LDN, Ingles Markets