Want to spread the word about your brand? Let Oldways help you do it by creating compelling written and graphic content that raises awareness about your product’s nutritional beneﬁts. We have a worldwide reputation for translating the science of nutrition into compelling and clear public health messages. Our emphasis on whole foods (rather than nutrients) and on practical advice (rather than dry theory) combine to make our research and writing services an excellent value for organizations and brands looking for help in communication.
Read on for examples of the kind of content we create. For more information, contact us.
If you need visually compelling content that also tells a speciﬁc story, infographics are a great way to do it. Our nutrition experts and graphic designers work together to create engaging, shareable content that resonates well with a younger audience. We’re especially proud of our cooperation with the American Institute for Cancer Research for the development of an infographic communicating the health beneﬁts of whole grains.
Newsletter and blog content
Oldways can provide original content for email newsletters or blogs. For example, our work with a pasta promotion group works to correct misconceptions about pasta, which is frequently maligned by those who aren’t aware of its low glycemic index and of the way pasta contributes to consumption of other healthy foods (like tomatoes, olive oil, and seasonal vegetables) through balanced pasta meals. Our work helps consumers and journalists alike understand the role of pasta in health and sustainable food systems.
BROCHURES OR OTHER HANDOUTS
Want to demonstrate how your product ﬁts into a healthy and balanced diet? Oldways has long been a trusted voice on traditional ingredients and cuisine. In the past, we’ve worked with partners like the Egg Nutrition Center and a well-known nut company to show consumers how these ingredients ﬁt into the traditional Mediterranean Diet. We can document the historical culinary uses and nutritional contributions of your product, and create brochures or other handouts based on this information.
If you’re looking to excite consumers about your product, a good set of recipes can make all the diﬀerence. A manufacturer of canned beans turned to us to help educate consumers on how quick and delicious weeknight meals can be made with canned beans – often seen as an unglamorous food. We used our contacts with leading chefs to collect fresh and appealing recipes for healthy family meals, and to create a consumer brochure.
FNCE conference presentations
Looking to reach RDs at FNCE? Let us design and submit sessions on your behalf. Pulses (dried peas, beans, lentils, and chickpeas) are inexpensive nutritional powerhouses that very few people eat enough of, so we were excited to work with a pulse promotion group to help change that! Using our wide network of culinary and nutrition experts, we brought together authorities in the ﬁeld of nutrition research and nutrition communications to create an educational seminar, which was accepted for the 2016 conference. Our session was even chosen as a “spotlight session” by one of the Academy of Nutrition and Dietetics’ practice groups.