Oldways has a long and proud track record of creating custom programs and events, crafting original research and writing, and co-branding/licensing existing materials to help shine a spotlight on traditional healthy foods. For example:
When the regional government of Puglia, in the heel of Italy’s boot, wanted to demonstrate that their traditional foods and touristic attractions could compete with those of better known regions like Tuscany, they called on Oldways to help. Over the years, we have organized periodic symposiums in Puglia, inviting chefs, gourmet importers and journalists to learn with us. These symposiums feature talks from local experts, visits to small artisanal producers, and stupendous meals showcasing local specialties. After Oldways’ trips, chefs highlighted Pugliese dishes on their menus, journalists wrote about the region, and importers bought more of their products, helping to ensure that scores of traditional producers would stay viable and carry on their centuries-old food customs. We’ve held similar symposiums in many other regions.
Co-branding and Licensing
When a supermarket chain wanted to help its many Latino customers understand how the traditional eating patterns of their ancestors could help them make healthier shopping decisions, Oldways worked with the store to create a custom version of our Camino Mágico shopping guide. By co-branding this bilingual pocket guide with their logo, the grocery chain showed their concern for Latino health, without the need to develop their own materials from scratch. Ask us about co-branding and/or licensing our existing high-quality, consumer-friendly content.
Conferences & Events
When low-fat, no-fat mania led to the demonization of healthy essential fats in the 1990s, we worked with people representing peanuts, tree nuts, avocados, olive oil and other healthy fats to present the scientiﬁc evidence for the beneﬁts of good fats. The conferences and meetings that Oldways organized during this period helped bring about popular understanding of the diﬀerence between “good fats” and “bad fats” and inﬂuenced changes in the Dietary Guidelines for Americans, in 2000 and subsequent editions.
When the Yup’ik ﬁshermen of Alaska’s Yukon River wanted to make the story of their sustainable salmon more widely known, we worked with their communty-owned cooperative, Kwik’pak Fisheries, to help spread the word. We held events in Houston, TX and in Cambridge, MA featuring scientists, who talked about the health beneﬁts of omega-3 oils and seafood, and chefs, who cooked up this delicious Wild Yukon River Salmon. Oldways’ eﬀorts helped further the success of the ﬁrst seafood company to be a member of the Fair Trade Federation.
Custom Research & Writing Projects
When the Egg Nutrition Center wanted to show consumers how eggs ﬁt into the traditional Mediterranean Diet, we documented the historical culinary uses and nutrition contributions, and created copy for a small brochure.
Please contact us if you would like to discuss how Oldways could design and execute a special or custom program for your company, or co-brand Oldways materials with your logo. We are always delighted to help promote healthy foods that are aligned with our mission of creating health through heritage. Contact Sara Baer-Sinnott, President, (617-421-5500 or firstname.lastname@example.org) to discuss your project and to request a custom quote.