Oldways helps companies marketing healthy foods succeed in the marketplace – so they’ll be encouraged to oﬀer more healthy options. Our Oldways Nutrition Exchange (ONE), a trusted source for food and nutrition information, is at the forefront of connecting food manufacturers and commodity boards with healthcare professionals.
You’ve got the message, we’ve got the network!
Our growing list of opted-in healthcare professionals includes over three-quarters of the known universe of dietitians working in supermarkets (SRDs) – a highly inﬂuential group that promotes healthier food options to consumers at the point of purchase. As a bonus, we also reach important dietitians, doctors, nurses and others in private practice, healthcare, schools and foodservice.
ONE oﬀers two great ways to help companies partner with supermarket RDs in ways that beneﬁt everyone: food companies, supermarkets, and consumers alike!
The ONE-Stop Resource Directory
Healthcare professionals – whether they’re working in a clinic or hospital, in private practice, or in the supermarket – reach consumers in a myriad of ways. They need health and wellness information and materials to use at community health fairs, in corporate settings, and in the supermarket, as well as on TV, radio, online and in print.
We make it easy for healthcare professionals to have your information at their ﬁngertips. You can now reach all these professionals with a listing in the ONE-Stop Resource Directory. We call it “ONE-Stop” because you list all your health and wellness information – and healthcare professionals easily and quickly ﬁnd it – all in one place.
ONE-Stop provides a platform for your health and wellness message, helps drive traﬃc to your website, and can help you develop relationships with retail dietitians and healthcare professionals throughout the year.
The ONE-Stop Resource Directory includes:
•Your company name and logo
•Up to three contacts – these are the people you want healthcare professionals to connect with in your company (listing includes name, title, phone and email)
•Your health and wellness message tailored speciﬁcally to healthcare professionals
•Up to ﬁve links to speciﬁc information on your website, or to an external document, such as a PDF. For example, links to your website could include “Health and Wellness,” “Recipes,” “Product Samples,” “Coupons” or a PDF of a new product announcement.
•Up to ﬁve searchable keywords
•Up to ﬁve social media links
Your listing is searchable by indexed keywords of your choice, so if a user is looking speciﬁcally for your organization or generally by subject matter, they’ll ﬁnd your information quickly and easily!
ONE Listing, ONE Year
For 12 months, your online listing is accessible 24/7. To keep your information current, your listing can be revised twice a year, with an option to purchase additional updates throughout the year. On a monthly basis, we promote the Directory to over 3,000 opted-in registered dietitians and other healthcare professionals, keeping the ONE-Stop Resource Directory top-of-mind.
ONE-Stop lets you reach a highly-inﬂuential group for a very small investment. For far less than it costs to attend a conference, or develop and place an ad in an industry publication, you can reach this market for a full year.
Sponsored, Branded Toolkits
In addition to our ONE-Stop Resource Directory, sponsors can reach supermarket dietitians, other healthcare professionals and others working in food service, with branded Toolkits posted in the Health Professionals section of our website.
Your sponsored toolkit can include up to 10 separate resources – which can be handouts, Powerpoint ﬁles, recipes or any other documents. You draft the editorial, and our dietitians review it, then we post the ﬁnal kit on our website, where it’s highly visible for a full year.
Costs are reasonable, for reaching a select group of health professionals – each of whom could potentially share your information with hundreds or thousands of supermarket shoppers or healthcare patients.
Contact Lara Bertoia by calling 617-896-4880, or emailing firstname.lastname@example.org, if you’d like details on how your company can participate in the Directory and/or sponsor a branded Toolkit (with up to 10 resources).