BOSTON, March 1, 2016 — Farro risotto. Creamy oatmeal. Crusty whole wheat bread. Fresh quinoa salad. Craving whole grains now? Great, because the Fifth Annual Whole Grain Sampling Day is Wednesday, March 30, 2016. A delicious conclusion to National Nutrition Month, Whole Grain Sampling Day oﬀers people a chance to savor the unique textures and ﬂavors of whole grains. Restaurants, supermarkets, cafeterias, and even food trucks across the nation are planning a multitude of special promotions like serving low- or no-cost whole grain items, special menu items and tastings, social media giveaways, and more.
Organized by the Oldways Whole Grains Council (WGC), a Boston-based nonproﬁt, last year’s celebration prompted millions of Americans to taste a whole lot of delicious, healthy whole grains and the momentum continues this year. 2016 partners planning events and promotions include Bob’s Red Mill, Boloco, Google, Harvard University, California Pizza Kitchen, selected Shop-Rite and Giant Eagle supermarkets, and many more.
“All it takes is one delicious taste to convince you to put more whole grains on your plate,” said Kelly Toups, RD, Program Director for the Oldways Whole Grains Council. “This year’s Whole Grain Sampling Day is slated to be bigger than ever thanks to powerful evidence showing whole grains have really gone mainstream, with many people preferring the fuller, nuttier ﬂavor of whole grains.”
The WGC’s 2015 Whole Grains Consumer Insights Survey found that most of us eat more whole grains now than we did ﬁve years ago, with nearly two-thirds of Americans making at least half their grains whole. Popular magazines are helping consumers see whole grains as the new norm. Recently Toups and her team surveyed six issues each of 17 consumer magazines to compare the depiction of whole and reﬁned grains in recipes, food photos, and articles. Six publications made at least half their grains whole, led by Prevention magazine, with 78% of its grains as whole grains. Other top performers included Health, Cooking Light, Shape, EatingWell, and Parents.
Studies show that switching to whole grains lowers the risk of many chronic diseases. While beneﬁts are most pronounced for those consuming at least 3 servings daily, some studies show reduced risks from as little as one serving daily — so every whole grain helps. The easiest way to identify whole grains is to look for the Whole Grain Stamp, which guarantees a product has at least half a serving of whole grains. The Whole Grain Stamp now appears on 10,700+ products in 54 countries, with Whole Grain stamped products now driving $9.9B in dollar volume.
To take advantage of one of these special promotions and sampling events, visit the Whole Grain Sampling Day page for complete listing of activities and opportunities. Join in the whole grain conversation on Twitter by using the hashtag #SampleWholeGrains.
Please contact Ashley Owen (firstname.lastname@example.org or 617-896-4888) for more information, including hi-res graphics of the Whole Grain Sampling Day logo or for interviews with WGC and Oldways program managers.
About Oldways and the Whole Grains Council
Oldways is a nonproﬁt food and nutrition education organization, with a mission to guide people to good health through heritage, using practical and positive programs grounded in science and tradition. The Oldways Whole Grains Council (WGC) has been working since 2003 to increase consumption of whole grains for better health, and in 2005 introduced the Whole Grain Stamp, now used on more than 10,700 products in 54 countries. The WGC’s many initiatives help consumers to ﬁnd whole grain foods and understand their health beneﬁts; help manufacturers and restaurants to create delicious whole grain foods; and help the media to write accurate, compelling stories about whole grains. You can learn more about both at http://www.oldwayspt.org and http://www.wholegrainscouncil.org.