This month-long promotional campaign, created in 2009 by Oldways and the Mediterranean Foods Alliance, generates awareness of the delicious foods and amazing health beneﬁts associated with the Mediterranean Diet and its vibrant lifestyle through media, supermarkets, health professionals and social networking. Each year, more people discover the fabulous ﬂavors and accessible, aﬀordable foods that make up this remarkable way of eating.
Each year we ﬁnd wonderful ways to celebrate and demonstrate that delicious and healthy Mediterranean-inspired meals can be enjoyed anywhere. In May of 2014 Oldways invited people everywhere to post photos of themselves taking pleasure in a taste of the Mediterranean, at home or in restaurants, for a chance to win weekly prizes and one grand prize.
We created “5 in 50+“—a hand-picked list of at least 5 restaurants in each state (plus Washington, DC) that oﬀer at least 1 of 5 diﬀerent classic Mediterranean foods or dishes: couscous, falafel, grape leaves, pesto, or tapas.Diners shared photos of themselves via Twitter, Facebook, or Instagram enjoying meals from either of Oldways’ 5 in 50+ list, at home, or at a Mediterranean restaurant of their choice, using the hashtag #MedMonth2014. Each photo was an entry for a weekly chance to win a copy of one of Amazon.com’s top selling Mediterranean Diet cookbooks, The Oldways 4-Week Mediterranean Diet Menu Plan, and qualiﬁed them for a chance to win the grand prize, an assortment of delectable Mediterranean foods from Mediterranean Foods Alliance members.