Our Mission

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Let the old ways be your guide to good health and well being!

Oldways’ mission is to guide people to good health through heritage. We like to say, let the old ways be your guide to good health and well being. At Oldways, we are more determined than ever to help everyone, everywhere, live longer and healthier lives. We do this by continuing to encourage people to seek out the joys of good foods and drinks, well prepared and consumed with pleasure, in the company of family and friends. That is the profound and worthy mission that drives us and our partners every day. Healthy eating and healthy foods have the power to improve the health and well-being of all of us. Science and common sense tell us that good health and good food go hand in hand. The healthy old ways have a special importance and impact because they bring together:

  • good nutrition with delicious foods
  • culture and heritage, and
  • eating, shopping and cooking

As Michael Pollan wrote in The New York Times, “I have yet to hear of a traditional diet — from any culture, anywhere in the world — that is not substantially healthier than the "standard American diet." The more we honor cultural differences in eating, the healthier we will be.” The healthy old ways also have the power to bring people and communities together. First Lady Michelle Obama reflected on the importance of food, culture and heritage when she said, “Food can be a symbol of cultural identity... it knits families together. What I’ve come to appreciate is whether you’re African-American, Puerto Rican, Dominican or Cuban, food is love.”

Oldways was founded in 1990 to address health issues (increasing rates of obesity, heart disease, cancer, diabetes and other diseases of excess) and to preserve culinary traditions, helping people make healthy connections to their food (cooking and eating real foods) and their heritage. We learned early on that change happens by motivating individuals and influencers to move in a common direction. Working throughout the world – from Australia to Brazil and from Italy to the U.S. – Oldways has collaborated with hundreds of international experts including scientists, health care professionals, chefs, historians, food producers and food writers to create “mini-movements” that have inspired millions of people to change the way they eat.

Click here to learn more about Oldways' success stories.

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