Reaching Millions

April 2-4, Scottsdale, Arizona

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The theme for the 2014 Oldways Supermarket Dietitian Symposium, held at the FireSky Resort and Spa in Scottsdale, Arizona, was “Reaching Millions.”

Coordinated with Barbara Ruhs, MS, RD, LDN, whose retail background has given her first-hand knowledge of how dietitian promotions can have a positive impact on sales, this fourth annual meeting provided opportunities for the dietitians to network with sponsors, and meet in small groups to discuss a number of topics, including ideas for tracking nutrition trends, measuring ROI, developing employee wellness programs, and growing in-store dietitian programs.

 

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Here are a few comments from our dietitian attendees and sponsor partners:

“The symposium was absolutely wonderful. I felt this was the most valuable meeting and the lessons learned were priceless.”

“I enjoyed the structure and balance of activities vs. presentations and the time to talk with the RDs.”

“Thanks for the great work that goes into this conference. We all leave with great energy and actionable resources!”

“The Oldways team does an outstanding job of taking care of us and planning activities, sessions, and speakers that benefit us. Even topics that weren’t absolutely connected with what I do were interesting.”

“I especially liked the opportunity to interact with colleagues during the Friday discussion groups. I learned a lot!”

“Great conference! I especially enjoyed networking with the other RDs from across the country.”

“Rapid fire pace with structure in a casual environment. I loved this!”

“Thank you for hosting this event. I feel re-inspired in my work!”

Click here to view photo gallery of symposium activities.

Presentations

The 2014 symposium featured presentations from eleven speakers. You will find copies of some of the speakers’ presentations below. Do keep in mind that speakers add considerable information orally that is not available in the PDFs. And, please note that these works are copyrighted by each speaker and may not be reproduced without the speaker’s written permission.

Spotlight on GIANT/MARTINS Food Stores

Growing the Nutrition Trend at GIANT MARTINS
John F. MacDonald, Director of Marketing and Communications
Download PDF

Adding Weight Control to Your Shopping List
Mary Ann Moylan, RD, LDN, CDE
Download PDF
        
Leveraging the In-Store Nutritionist for Effective Community Engagement
Elisabeth D’Alto, RD, LDN    
Download PDF

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Ten Tips to Get Social: How to Use Social Media to Talk to Your Customers
Jennifer Sawyer, Marketing and Public Relations, Wholly Guacamole
Download PDF

Setting the Story Straight About Soy
Sharon Palmer, RD
Download PDF

Shopper Marketing Tricks for Supermarket Dietitians
Collin Payne, PhD, Professor of Marketing, New Mexico State University
Mihai Niculescu, PhD, Assistant Professor of Marketing, New Mexico State University
Download PDF

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The Battle For Consumer Dollars: Strategies to Drive Sales of Healthy Products
Darren Tristano, Executive Vice President, Technomic
Download PDF

WIC in the Marketplace
Janet Jue Talsky, RD
Download PDF

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