Co-Branding and Licensing

Oldways has two decades of experience creating nutrition education materials that are known for being engaging, effective and affordable. Our experienced writers and nutrition communicators know how to translate the science of nutrition into motivational messages that anyone can understand. We’d like to see our wonderful materials disseminated as widely as possible. You’d like to hand out quality health materials with your logo, or use our Heritage Pyramids on your packaging or your website. The solution? Co-brand our effective Oldways materials with your name and logo, or license our pyramids for use in your marketing materials. Everyone wins!

Licensing

Using one of our Heritage Pyramids can help connect your healthy products to time-honored culinary traditions. Choose from five pyramids: Mediterranean, Latin-American, Asian, African Heritage, or Vegetarian. It’s a great way to put your products in the context of a healthy, traditional diet. Costs vary by usage. In most cases we offer the choice of a flat annual fee or a per-package royalty. Contact Birthe Creutz, Finance and Licensing Director, for more information. (617-896-4896 or birthe@oldwayspt.org) For companies that would like to use Oldways’ Mediiterranean Diet Pyramid for marketing purposes, your most cost-effective option is to become a member of our Mediterranean Foods Alliance. MFA membershp includes use of the Med Pyramid at no extra charge. Contact Georgia Orcutt, MFA Program Manager, for more information. (617-896-4861 or gorcutt@oldwayspt.org) If you’re promoting whole grain foods, another option is the Whole Grain Stamp, a packaging symbol program from Oldways’ Whole Grains Council. For more information about using the Whole Grain Stamp, contact Karen Mansur, Whole Grains Council Program Manager. (617-896-4880 or karen@oldwayspt.org)

Co-Branding Oldways Materials

We can co-brand almost any of our scores of posters, pamphlets and hand-outs. Once you send your hi-res logo to our specifications, we’ll create a PDF you can print or post to your website. Here are the three materials that are usually of most interest: “101” Tri-fold Brochures Our series of full-color tri-fold brochures now includes the basics of three key topics: • Welcome to the Mediterranean Diet • Welcome to the African Heritage Diet • Welcome to Whole Grains We’ll add your logo and website to the front and back covers, along with our own, so that you can share this information with your clients or customers.

Heritage Diet Pyramid Posters We offer poster-size graphics of all five of our Heritage Diet Pyramids: • Mediterranean Diet (24” x 36”) • Latin-American Diet (24” x 36”) • African Heritage Diet (19” x 27”) • Asian Diet (22” x 28”) • Vegetarian Diet (22” x 28”) We’ll add the words “Printed in partnership with [Your Company]” and your logo to the poster along with our own, showing you support healthy traditional diets.

Camino Mágico Shopping Guide Our bilingual folding pocket guide includes a shopping list, recipe suggestions, a mini-version of the Latin-American Pyramid, information on portion sizes, label-reading, and more, to encourage healthy eating. In Spanish and English, this guide measures 5.5" x 4.25" folded or 8.5” x 11” when open. We’ll add the words “Printed in partnership with [Your Company]” and your logo to the shopping guide along with our own, showing your commitment to Latino health.

Pricing for all co-branding: For non-profit health / educational organizations: $150 art fee For Whole Grains Council and Mediterranean Foods Alliance members: no charge For all others: Contact Birthe Creutz, Finance and Licensing Director, for more information. (617-896-4896 or birthe@oldwayspt.org) Not interested in co-branding or licensing now? All of the materials above are available with the Oldways logo only, on our Oldways WebStore.