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What's in a Toolkit?
One “toolkits” gather together resources RDs can use to attract shoppers to healthier foods. These toolkits are thematic, reflecting current and emerging consumer/grocery/health trends such as whole grains, Mediterranean Diet, gluten free, local foods and sustainability, small bites and smaller portions, kids and cooking, women’s health – a wide variety of topics, constantly being updated. Oldways creates and posts at two new online “toolkits” of resources each month.
What’s in a Typical Toolkit?
Each toolkit features an extensive range of downloadable and online elements that individual supermarket RDs can mix and match to meet their widely-varying needs. Just as the shelves in a grocery store have thousands of products in order to appeal to thousands of different consumers, ONE will offer scores of different resources to appeal to dietitians at chains across the country, with different needs. All toolkits will be reviewed by a dietitian before we post them.
A typical kit might include any or all of the following:
- Template newsletter articles
- Graphics, banners and blurbs for weekly circulars
- Features for the store website
- Newspaper articles, easily customized for local press
- Recipes with shopping lists (buy these items in order to cook this dish!)
- Store display ideas
- Shelf talker examples
- Intercom sound bites
- Tweets
- Ideas for blogs and Facebook
- Coupon offers
- Factsheets, tips and useful nutrition information
- PPT slides for public presentations
- And more.
Toolkit resources will be a mix of Oldways content and resources from food companies partnering with ONE, screened and artfully combined to provide real-life tools that motivate shoppers to make healthier choices.
Sample Supermarket Toolkit
While we work to fill the pipeline with a regular supply of Toolkits starting in the fall of 2012, we’ve prepared a sample Toolkit to show you how ONE works – using a theme at the core of Oldways' mission: The Mediterranean Diet. Email Sara Baer-Sinnott and tell us what you think once you’ve taken a look. Your feedback will help us make this new program more and more successful as time goes on.
