Reach Supermarket RDs with Oldways
Oldways helps companies marketing healthy foods succeed in the marketplace – so they'll be encouraged to offer more healthy options. We offer two great ways to help companies partner with supermarket RDs in ways that benefit everyone: food companies, supermarkets, and consumers alike!
Oldways Nutrition Exchange (O.N.E.)
Supermarket Dietitians (RDs) are constantly seeking out information about healthier options for their shoppers. And yet, busy as they are, they don't have time to hunt for recipes, health studies, newsletter ideas, coupons, and more that are available from food companies. Oldways' new ONE program tracks down the best resources for promoting healthy foods, then augments them with additional Oldways resources, to save time for busy RDs.
Here’s what a few supermarket RDs told us as we planned this program:
I love the idea of a virtual toolkit [with] recipes using everyday ingredients. Also handouts that we can add our logo to and print in color here, in-house.
RD at chain of 59 supermarkets
Having downloadable educational handouts that we can give to our customers is much appreciated. Ideas for nutritional activities (scavenger hunts for kids, etc.) in and outside the grocery store are also needed. We love these types of resources.
RD at chain of 179 supermarkets
The resource you mention sounds amazing! It would be a great way to connect food manufacturers / producers with Supermarket RDs; I would certainly put it to good use! I think it would benefit everyone involved.
RD at chain of 16 supermarkets
If you're a food company with well-written nutritional and educational materials, tell us what you've got. We'll review your materials and consider them for inclusion – with your logo – in our themed "Toolkits" for Supermarket RDs. You'll pay a small sponsorship fee for each resource we include in a Toolkit.
Oldways' Annual Supermarket Dietitian Symposium
Oldways is also well known for our annual Supermarket Dietitian Symposium, where we bring together RDs from leading grocery chains to network, share best practices, and connect with food company representatives for two full days. This exciting and educational event recognizes the important work that retail dietitians do and lays a foundation for working with industry to streamline communication and make their jobs easier.
Our next Symposium will be February 27-March 1, 2013 in Dallas, TX. Contact Georgia Orcutt at 617-896-4861 or email@example.com if you'd like details on how your company can take part in our next Symposium.