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BOSTON, October, 2014 — Recognizing the growing influence of registered dietitians (RDs) when it comes to consumer selection of healthy foods, the nonprofit Oldways is launching the ONE-Stop Resource Directory with opportunities for food manufacturers and commodity boards to promote their health and wellness message directly to these health professionals.

Whether working in a supermarket, private practice, a clinic or hospital, RDs are looking for information about healthy foods, and are often time strapped and budget challenged.  The new directory, available in November, is a one-stop destination for RDs to find the information and resources they need to do their job.  Resources provided by manufacturers may include product samples for a cooking demo, nutrition information for a supermarket circular or blog, or coupons to hand out at a community health fair. 

Food companies and others can connect with these important educators through a one-year online listing in the ONE-Stop Resource Directory, which includes:

  • Company name and logo
  • Up to three company contacts for RDs to call or email (includes name, title, phone and/or email)
  • Health and wellness message tailored specifically to RDs
  • Up to five links to specific information on company’s website. For example, “Health and Wellness,” “Recipes,” “Product Samples,” “Coupons”
  • Up to five searchable keywords (searchable 24/7)
  • Up to five social media links

“Following in the footsteps of chefs, dietitians are the new food rock stars, hugely impacting the eating decisions of consumers, and therefore, consumer health and well being,” said Sara Baer-Sinnott, president, Oldways.  “Providing dietitians with easy access to information about healthy foods and brands sold in grocery stores, as well as coupons and product samples, gives them practical information for their patients, clients and customers.”

This new directory is part of Oldways Nutrition Exchange (ONE), an online resource for dietitians and other health professionals providing easy access to comprehensive, relevant information about healthy eating and healthy products.  ONE is an on-demand offshoot of Oldways’ successful annual Supermarket RD Symposium, a unique networking event for store RDs and manufacturers selling healthier foods.

In addition to Oldways’ online themed Toolkits, the ONE-Stop Resource Directory is an affordable way to reach nutrition professionals and dietitians in supermarkets, schools, foodservice and other health care facilities.

For more information on the ONE-Stop Resource Directory, please contact Deborah Plunkett, 617-896-4850 or email her at Deborah@oldwayspt.org.

Please contact Ashley Owen (ashley@oldwayspt.org or 617-896-4888) for more information, including hi-res illustration/graphics, interviews with Oldways or recipes.

About Oldways
Oldways (www.oldwayspt.org) is a nonprofit food and nutrition education organization, with a mission to guide people to good health through heritage, using practical and positive programs grounded in science and tradition. Oldways is best known for its family of healthy, traditional food pyramids, including the Mediterranean Diet Pyramid, as well as its Whole Grains Council and Whole Grain Stamp, now on more than 9,500 products in 41 countries.  For two decades, Oldways has collaborated worldwide with experts including scientists, health care professionals, chefs, historians, food producers and food writers to create “mini-movements” that have inspired millions of people to change the way they eat.

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