The Oldways 4-Week Mediterranean Diet Menu Plan

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BOSTON, December 4, 2012 – Restrictive diets are so last year.  Now is the time to discover a new lightness of being by stepping into abundance, color and good health, made easy through the new book, The Oldways 4-Week Mediterranean Diet Menu Plan.  Created by Oldways and its Mediterranean Foods Alliance, the 80-page, full-color book offers a month’s worth of simple, tempting and affordable meal menus with recipes such as Six-minute Shrimp, and Cherry Tomato and Olive Pizza that feed a healthy body and soul.

“We need to move the annual New Year’s diet conversation from weight loss to good health,” said Sara Baer-Sinnott, President of Oldways, a nonprofit organization with a mission to guide people to good health through heritage.  “Making every day Mediterranean means that you benefit from the lifestyle and eating patterns that have sustained svelte, long-living residents of this gorgeous region of the world for generations to improve your own health and well being.”

This is no fad diet.  The Mediterranean Diet has been around for centuries and is supported by thousands of health studies showing its lifestyle practices help reduce the risk of chronic diseases such as heart disease, cancer, diabetes and dementia.

“This lifestyle, backed by decades of solid science, is truly the gold standard for healthy eating,” said Frank Sacks, MD, Professor of Cardiovascular Disease Prevention, Harvard School of Public Health.  “The menus and recipes you’ll find in this book offer an easy and affordable road map for following the Mediterranean Diet.”

The Oldways 4-Week Mediterranean Diet Menu Plan, packed with recipes, helpful hints and family-friendly healthy eating tips, is available from the Oldways Webstore for $10 or on Amazon.com for $11.99.  Bulk discounts with co-branding are available to dietitians, healthcare organizations and companies for use with patients and/or employees trying to transition to healthier lifestyles.

Oldways is well known for its work popularizing the Mediterranean Diet, helping many Americans realize that healthy eating is all about delicious, traditional whole foods – not fat-free this and sugar-free that.  Back in 1993, Oldways and the Harvard School of Public Health created the Mediterranean Diet Pyramid – an easy to reference visual tool for consumers — and introduced it to the U.S.  Today, consumers are embracing this healthy approach like never before as seen by the popularity of products such as olive oil, Greek yogurt, hummus, olives and more.

Please contact Rachel Greenstein (rachel(at)oldwayspt(dot)org or 617-896-4888) for a review copy, hi-res graphics, the Mediterranean Diet Pyramid, or to schedule an interview.

About Oldways
Oldways (www.oldwayspt.org
), a nonprofit food and nutrition education organization, with a mission to guide people to good health through heritage, using practical and positive programs grounded in science and tradition. Simply, we advocate for the healthful pleasures of real food. Oldways is the parent organization for The Whole Grains Council and The Mediterranean Foods Alliance, and is well-known for creating the Whole Grain Stamp and the Mediterranean Diet Pyramid.