2011 Supermarket Dietitian Symposium

Supermarket dietitians and other food industry professionals joined forces at Oldways' 2011 Supermarket Dietitian Symposium March 30 to April 2 in Santa Rosa, California, to develop solutions to address our nation's health and obesity crisis. By invitation, almost 40 retail dietitians from across the nation came together to share ideas and strategies to improve healthy eating and purchasing behavior in our nation's leading grocery stores. This supermarket networking event for food and health professionals included indepth sessions with more than three dozen speakers, who shared ideas for promoting better nutrition and healthier food choices in supermarkets. You can read more details on our blog. For many of the sessions listed below, copies of speakers' presentations are available. (Some panels were discussion only, without presentations.) Click on the links to download each presentation. Remember, however, that speakers normally add considerable information orally that is not available in the PDFs; not all presentations will be completely comprehensible without this additional oral detail. While we offer these presentations for their educational value, we remind you that these works are copyrighted by each speaker and may not be reproduced without the speaker's written permission. WELCOME AND INTRO REMARKS Sara Baer-Sinnott, President, Oldways Barb Ruhs, MS, RD, LDN, Bashas' Family of Stores SUPERMARKET MARKETING PRIMER, TASTES AND TRENDS Phil Lempert, The Supermarket Guru® download 3.7M PDF STORE TOUR AT WHOLE FOODS: MARKETING TRENDS & HEALTHY OPPORTUNITIES Phil Lempert, The Supermarket Guru® WELCOME TO WHOLE FOODS Allison Enke, MA, RD, LD, Whole Foods MARKETING NUTRITION: IT'S NOT WHAT YOU THINK Tools for Retail Dietitians David Just, PhD, Associate Professor, Director, Cornell Center for Behavioral Economics in Child Nutrition Programs download 1.3M PDF CONSUMER SHOPPER BEHAVIOR INSIGHTS AND UPDATES Jenny Heap, MS, RD, Health Professional Marketing Manager, Almond Board of California HITTING THE ROAD: CREATING, PLANNING & PROMOTING HEALTH AT RETAIL Building a Master Promotional Planning Calendar: Goals, Resources, PR & Marketing Strategies Barb Ruhs, MS, RD, LDN, Bashas' Family of Stores

POP NUTRITION LABELING PROGRAMS DRIVE SALES & CHANGE PUBLIC HEALTH (PANEL)

Regulatory issues & how to maximize value in store Judy Gerber Seybold, MS, RD, LD, CLC, Director, Nutrition and Regulatory Affairs, Vestcom International download 1.7M PDF Front of Package Labeling Sarah Levy, MPH, RD, Grocery Manufacturers Association download 792K PDF Heart Check Mark Program Dennis Milne, Director, Business Relations/Nutrition Strategies Department, American Heart Association Food Certification Program download 1M PDF SUPERMARKET RD CASE STUDY & DISCUSSION Trish Kazacos, RD, CPT, Wegmans download 1.3M PDF Judy Dodd, MS, RD, LDN, Giant Eagle Donna Dolan, MS, RD, LD, formerly with Hy-Vee Karen Buch, RD, LDN, Weis Markets LEADING HEALTHIER SNACKING Katherine Francis, RD, Nutrition Scientist, Frito-Lay download 1.8M PDF USING CULINARY DEMONSTRATIONS TO COMMUNICATION HEALTHY EATING Rosie Benner, RD, LD, H-E-B Grocery Company with Caroline Whitby, MS, RD, LDN, Giant Eagle and Rosanne Toroian, Schnucks Market Inc.

PRODUCE PROMOTIONS YEAR-ROUND – CANNED, FROZEN & FRESH (PANEL)

What Works To Increase Consumption? Metrics for Success Sarah Ludmer, RD, LD, Senior Nutritionist, Del Monte Foods download 540K PDF How To Coordinate Promotions with Buyers & Category Managers 
 Jan DeLyser, Vice President, Marketing, California Avocado Commission download 4M PDF Frozen Veggies 12 Months a Year: Resources to Support Education Year Round
 Anh-Tram Pham, MPH, RD, Nutrition Scientist, General Mills/Green Giant Frozen download 1M PDF Dietitians Share Best Practices
 Jennifer Egeland, RD, LD, Balls Food Stores/Hen House Markets/Price Chopper download 2.9M PDF CONNECTING CONSUMERS TO HEALTH: PHARMACY & COMMUNITY HEALTHCARE PARTNERS Leigh Lettieri Brian, RD, LD, Kroger Tina Miller, MS, RD, Meijer download 412K PDF Stephanie Walker, RD, CD, Skogens Festival Foods download 574K PDF BUILDING BUZZ: SOCIAL MEDIA & PR TOOLS, TIPS & TRICKS FOR RETAIL DIETITIANS David Grotto, RD, LDN, President and Founder, Nutrition Housecall Leah McGrath, RD, LDN, Ingles Markets download 1.2M PDF (joint presentation)

TRADITIONAL DIETS FOR HEALTH: MEATLESS MEALS & OTHER INNOVATIVE IDEAS

Oldways/Pyramid Tools Sara Baer-Sinnott, President, Oldways download 2.4M PDF Driving Healthy Sales with Mushroom Promotions Bree Flammini, Vice President, Edelman for The Mushroom Council download 1.4M PDF You are What You Eat Meghan Flynn, MS, RD, VP, Director, Food and Nutrition, Coyne Public Relations for Eggland’s Best download 2.9M PDF Peanuts: The Plant Protein Powerhouse Pat Kearney, MEd, RD, President and CEO, PMK Associates for the Peanut Institute

WHOLE GRAINS FOR HEALTH: EDUCATING CONSUMERS & INCREASING CONSUMPTION

Whole Grains Council Tools for Supermarket RDs Cynthia Harriman, Director of Food & Nutrition Strategies, Oldways download 1.6M PDF Breakfast & Beyond Shelly Pisarra, Director, Shopping Insights & Marketing, Quaker download 4M PDF Whole Grain Pasta Initiatives Craig Geiger, Director of Category Development and Shopper Insights, Barilla download 4.9M PDF Gluten Free Goes Mainstream Derrick Tatis, Business Development Manager, TH Foods/Crunchmaster download 2.6M PDF Dietitians Share Whole Grains Practices Patrice Joy, RD, LDN, Hannaford Bros. Nick Rose, PCC Natural Markets MILK INITIATIVES: WORKING WITH SUPERMARKET RDs Lori Fromm, MS, RD, Vice President, Weber-Shandwick for MILK PEP DIETITIANS SHARE FEEDBACK & PLANNING FOR THE FUTURE BENZIGER WINERY TOUR and FINAL FEAST with WINE RECEPTION Thanks to sponsors Del Monte and Frito-Lay (Top Level); Barilla, Quaker, California Avocado Commission, Food Match, MilkPEP, Vestcom, and The Almond Board (Level 2); The Peanut Institute, Crunchmaster, The Mushroom Council, Eggland's Best, General Mills / Green Giant Frozen Vegetables, American Heart Association Food Certification Program (Level 3); McCormick, Tuna Council, Stonyfield / Oikos Organic Greek Yogurt, Cabot Cheese, Solae (Level 4) for supporting this event.